MISSION:FUTURE Marcel Huber in a podcast interview
March 3, 2026
Our managing director and co-founder Marcel Huber was a guest on the podcast.
MISSION:FUTURE by Ursula Helml—a format with ideas for tomorrow and courage for today.
The conversation focuses on corporate responsibility, challenges in growth, and the idea behind our motto , "Reverse is forward."
🎧 Listen to podcast
Learning by falling down
Marcel speaks openly about the so-called "valleys of tears" in entrepreneurship—about setbacks, decisions made under uncertainty, and why it is precisely there that new strength often emerges.
Because sustainable innovation requires more than just technology. It requires attitude, courage, and the willingness to rethink things.
Reversepowerplants "Reverse is forward
A central theme of the episode is Reversepowerplants from SYNCRAFT.
They convert forest residues renewable energy and permanently sequester CO₂. This creates a model that combines ecological impact with economic viability.
This is precisely what our motto "Reverse is forward" stands for :
Rethinking the existing—and developing sustainable solutions from it.
Shaping the future
The podcast shows that real progress is not achieved through technical innovation alone, but through responsible entrepreneurship and a willingness to actively shape the future.
